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Longevity, efficacy and at-home devices are the new consumer mindset.
January 13, 2026
By: Lianna Albrizio
Associate Editor
The Year of the Horse is marking a clear inflection point in the so-called stable of professional beauty. In 2026, growth is no longer driven by novelty or access—but by measurable outcomes, scientific credibility and strategic agility. Here are seven shifts already reshaping the industry, according to market research firm Kline+Company. Glass Hair and Advanced Ingredients High-shine performance has become a proxy for efficacy, supported by advanced actives and a growing focus on scalp ...
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